Harbor Home Goods.

Overview

Harbor Home Goods sold beautiful objects with descriptions written by five different people over four years — some poetic, some pure spec sheet. Pagelark Words rewrote all 120 listings in one warm, practical voice and built the guide that keeps them consistent.

Challenge

Volume plus consistency: 120 products across eleven categories, each needing SEO terms, accurate specs and personality — without any two reading like templates of each other.

Approach

We started with a five-product sample to lock the formula — sensory opener, two benefit bullets, honest spec line — then rolled out weekly batches of twenty with QA passes. Add-to-cart rate on rewritten pages climbed, and returns for "not as described" dropped.

• 120 descriptions, titles and bullets included
• Catalog voice guide for future listings
• Higher add-to-cart, fewer misleading-detail returns